Broadway Theater

Broadway Musical Theater The role of music has become increasingly important in Broadway theater. From the early days of theater in America, which quickly established itself in New York City, music has helped to create many successful Broadway productions. Vaudeville music, which was music hall variety entertainment, took root in the late1800s. It then turned into their theatrical revues, stage spectaculars consisting of sketches, dance, and songs with parody and satire in the early 1900s. In the 1900s, talented composers could gain popularity for their theatrical music in a very short period of time.A few such prominent songwriters are Irving Berlin, Rodgers and Hammerstein, and Andrew Lloyd Webber. Due to catchy show tunes and optimum locations in New York City, Broadway musicals are more successful then ever before, and they show no sign of slowing down. Colonial America did not have a significant theater presence until 1752 when London entrepreneur, William Hallam, sent a company of twelve actors to the colonies with his brother, Lewis, as their manager. They established a theater in Williamsburg, Virginia and opened with The Merchant of Venice and The Anatomist.The company moved to New York in the summer of 1753 and performed ballad-operas such as The Beggar’s Opera and ballad-farces like Damon and Phillida. By the 1840s, P. T. Barnum was operating an entertainment complex in lower Manhattan (Musical theatre). After the Civil War, theater in New York moved from Downtown to Midtown Manhattan where real estate was less expensive. Broadway theater did not arrive in Times Square until the 1920s and 1930s. New York City’s first â€Å"long-run† musical was a 50 performance hit called The Elves in 1857.New York runs continued to lag far behind those in London, but Laura Keene's â€Å"musical burletta† Seven Sisters in 1860 shattered previous New York records with a run of 253 performances (Musical theatre). The length of runs in the th eater changed rapidly around the same time that the modern musical emerged. As transportation improved, poverty in London and New York diminished. In addition, because street lighting made for safer travel at night, the number of potential patrons for the growing number of theaters increased enormously.Plays could run longer and still draw in the audiences, leading to better profits and improved production values (Musical Theater). Vaudeville entertainment took America by storm in the late 1800s. These variety shows had musical, comic, dramatic, aerobatic, and juggling acts. Although Vaudeville’s popularity declined by the 1930’s, it gave a distinctive flavor to Broadway shows. Revues, which had their roots in 19th century American popular entertainment, grew into a substantial cultural presence during the years 1916 to 1932 (Revue).These musical variety shows consisted of skits, dance routines, and songs that often satirized current events and personalities. During he ctic times, both of these forms of entertainment became the way to â€Å"get away from it all† for a few hours and forget about ones troubles (Revue). By the early 1900s, Broadway musicals were in full swing. The great songs from these musicals involved almost all of the top composers of the day (History of). In many cases, after the composed songs were well established, a particular song was selected as the theme song for that Broadway musical. Unknown composers had the chance to become famous overnight.Often songs â€Å"caught fire† and they were in ranks with the most successful composers of the day. One of these great composers was Irving Berlin. Born in Russia, Irving Berlin was a composer and lyricist, widely considered to be one of the greatest American songwriters in history. In 1907 he published his first song, Marie From Sunny Italy, and by 1911 he had his first major international hit, Alexander's Ragtime Band (Irving). Over the next five decades, Irving Ber lin produced an outpouring of ballads, dance numbers, novelty tunes and love songs that defined American popular songs for much of the century.A sampling of some of the Irving Berlin’s songs are: How Deep Is the Ocean? , Blue Skies, White Christmas, Always, Anything You Can Do, I Can Do Better, There's No Business Like Show Business, Cheek To Cheek, Puttin' On The Ritz, A Pretty Girl Is Like A Melody, Heatwave, Easter Parade, and Lets Face The Music and Dance. In a class by itself, he wrote for his beloved country, God Bless America (Irving). Throughout his sixty-year career, he composed approximately 1,500 songs. Some other famous composers were Richard Rodgers are Oscar Hammerstein who collaborated on several Broadway musicals such as Oklahoma! n 1943, South Pacific in 1949, The King and I in 1951, and The Sound of Music n 1959 (Amer Spec Encly pp 472, 930). Andrew Lloyd Webber, a British composer, has seen many of his plays appear on Broadway. Some of his best known shows are: Eita, Cats, Joseph and the Amazing Technicolor Dreamcoat, and The Phantom of the Opera which is the longest running show to date (celebrating its 10,000th performance on Broadway on February 11. 2012), the Phantom of the Opera opened in the West End in 1986, and on Broadway in 1988. It won a total of seven Tony Awards including Best Musical.Phantom is the highest-grossing entertainment event of all time and the most financially successful theatrical show in history (The Phantom). In an era of stunning 3-D movies and impressive IMAX films, Broadway musical theater remains one of the most popular attractions in New York City. Few attractions match the excitement and spectacle of a Broadway musical. Featuring forty Broadway theaters, high-profile stage actors, and world-class sets and costumes, New York Broadway shows are must-see entertainment for travelers. Broadway theater is widely considered to represent the highest level of commercial theater in the English-speaking world.Ac cording to The Broadway League, Broadway shows sold approximately $1. 081 billion dollars worth of tickets in the calendar year 2011. Attendance in 2011 was 12. 13 million people (HISTORY OF). Because music plays such an important role in Broadway theater, Broadway musicals are more successful than ever before. Works Cited â€Å"HISTORY OF BROADWAY IN NEW YORK CITY, BROADWAY THEATER, MUSICALS AND SHOW HISTORY. † nyctourist. com. N. p. , 29 May 2012. Web. 3 June 2012. . â€Å"History of Broadway Musicals: More Than A Century of Musical Classics. † americana-music-and-memories. om. N. p. , n. d. Web. 3 June 2012. . â€Å"Irving Berlin. † wikipedia. org. Wikimedia Foundation, Inc. , 28 May 2012. Web. 3 June 2012. . â€Å"List of the longest-running Broadway shows . † wikipedia. org. Wikimedia Foundation, Inc. , 26 May 2012. Web. 3 June 2012. . â€Å"Musical theatre. † Wikipedia. org. Wikimedia Foundation, Inc. , 31 May 2012. Web. 3 June 2012. .  "The Phantom of the Opera (1986 musical). † wikipedia. org. Wikimedia Foundation, Inc. , 27 May 2012. Web. 3 June 2012. . â€Å"Revue. † wikipedia. org. Wikimedia Foundation, Inc, 18 May 2012. Web. 3 June 2012. .

Disaster Preparedness Essay

Name: Rivera, Rosalynd L. Prof. Tiongson Student No.: 2012- 78908 August 8, 2013 National Disaster Risk Reduction Management Plan: Disaster Preparedness According to the Word Disaster Report of 2012, The Philippines ranks third of the most disaster-prone countries. Because it is situated on a geologically unstable region and is surrounded by many subduction zones that may cause earthquakes, volcanic eruptions, landslides, typhoon and tsunamis, it is impossible to stop natural disasters from hitting our country; all we can do is to manage risks. The National Disaster Risk Reduction Management Plan is established to become the basis of programs and proposals to help make the communities be disaster resilient and has four areas of responsibility that are interlinked, supporting each other. One of these key priorities of the National Disaster Risk Reduction Management Plan is disaster preparedness. It aims to increase the level of awareness of the communities to the threats and impacts of all hazards and risks, to equip the community with necessary skills to cope with the negative effects and to increase capacity of institutions. One of the main goals of disaster preparedness is to increase the level of awareness of the communities to the threats and impacts of all hazards and risks. This is due to some Filipino’s lack of knowledge about the geographical situation of the country and that probably, only a few knows the reasons why the Philippines gets hit by natural disasters very often. Some families may live in a geologically unstable location or near a water body that might be hit by natural hazards any time, but how do they know? Unless somebody is going to disseminate information regarding the threats and risks, Filipinos will continue to know nothing about how can these affect their lives. When the people’s level of awareness is increased, they  will be more prepared; they will know how to reduce the risks and how to react during calamities. The Philippine Information Agency together with its implementing partners, AFP, CHED, DEPED, DOH, PAGASA, and PHIVOLCS develops and implements Information, Education and Communication campaigns and programs both locally and nationwide. For example, the Bagyo,Lindol, Tsunami, and Baha or the BLTB Project of DOST-PAGASA, a part of PAGASA’s greater campaign against natural disasters which aims to â€Å"do away with the technical side of natural hazards and instead provide the public with clearer, more simplified explanations so they will have a stronger grasp of these calamities and be better prepared† was launched on July 23, 2013 partly in an animated audio-visual presentation. This way, people will easily understand these calamities thus letting them be more prepared when disasters strike. To help strengthen the disaster preparedness of the society, the National Disaster Risk Reduction Management Plan also aims to equip the communities with necessary skills and capability to cope with the impacts of the disaster. This serves as the second step towards the effective disaster preparedness because information dissemination is not enough. Filipinos need to be trained for them to know what proper measures are to be undertaken before, during and after a calamity. Through the coordination of Department of Interior and Local Government, the Office of Civil Defense and other government agencies like the Armed Forces of the Philippines, Department of Education, Department of Health, Department of Social Welfare and Development and Philippine National Police, various activities and programs such as, trainings and simulation exercises in disaster preparedness and response, integration of DRRM and Climate Change Adaptation (CCA) to school curricula and establishment of DRRM trainin g institutes to conduct education, training, research and publication programs were developed and implemented to accomplish the target outputs. For example, in eastern Visayas, the principles of disaster preparedness are now fully included in the curriculum of secondary and tertiary levels and in addition, other approaches like the preparation of modules in disaster preparedness used in Alternative Learning System (ALS) and the expansion of the focus of the  Citizen Army training (CAT) for high school seniors on civic work, community service and law enforcement training are also undertaken. As a part of this program, the Philippine Institute of Volcanology and Seismology, releases guides on earthquake preparedness to reduce the impacts. Lastly, the disaster preparedness program of the DRRMP also identified the increase of capacity of institutions as one of its priorities. The support of government and non-government sectors are necessary to equip the community with essential skills to cope with the effects of a disaster so that people will have emotional stability, too. The Department of Interior and Local Government through the help of other government agencies leads actions such as: accreditation of Non-Government Organizations, development of local DRRM plan, administration of risk assessments, contingency planning, knowledge management and training activities, inventory of resources, stockpiling and prepositioning of resources and establishment of DRRM Operations Center to ensure self-reliant and operational DRRM councils and fully-functioning, adequately staffed and financially capable local DRRM offices. In the present, the local government collaborates with NGOs for better implementation of disaster manageme nt and preparedness programs, these organizations engage more in advocacy and legal support for populations facing increased risk because of development projects and environmental destruction. In conclusion, the disaster preparedness priority area of the NDRRMP offers strategic actions that help people to improve their awareness and understanding through information dissemination, contingency planning, and conduct of drills and development of natural disaster management plans. However, to ensure these services and operations, the other three key priority areas must be properly handled too because they work as a whole. Revisions on the NDRRMP are to be made depending on the observations of concerned sectors to achieve the goals in the most effective way. The Philippines have very good established disaster preparedness plans and in fact, it is considered as one of the well-prepared countries when it comes to natural disasters. The goals and activities presented above are very important because not only properties but lives will be destroyed if people  will neglect disaster preparedness and it also show that both authorities and the community must actively participate for t hese plans to work and for the people to attain better security.

Divorce: Marriage and Progressive Beautiful Life

Divorce is common nowadays, nobody seems to take care or know its problems and its issues after divorcing. It is bad for couple to divorce if they have children, in fact that will be a bad result for them to take care of them with their hard life after the divorce. The divorce is the most serious social problem that affect almost the entire life of the children and the couple, it also makes troubles like: sadness, despair, children, and unforgettable moments. The issue is continuing and never stop easily which generates a huge sadness and despair for both sides the couple and the relatives. People usually divorce because they think that they can't be together to continue their life for some behavior reasons. Therefore, couples feel painful and harder to live than before, and the child doesn’t have any idea about the sudden issue that enters the fear in their hearts. Moreover, some parents hesitate to split up when they have children, and won't split up instantly which gives them leisure to choose the right choice. Parents who don’t have children don’t hesitate and decide to split up immediately, and choose the wrong choice to eliminate their life. As a result, they regret for the useless chosen way to split up, and the remorse will mostly last forever in hearts. In conclusion, the divorce has a lot of troubles according the misery, which damage the children and the beautiful life. People have to mind it as a serious problem that they should handle it, whether they are going to divorce or not. To lead them to a progressive beautiful life that make everyone happy and weal, a lot of divorce situations has been eliminated in a positive result that keep their life with no problems before they start splitting up. Consequently parents and children will never think of divorce, and they will have a beneficial life which keep them in a safe aspect.

The extent to which television has changed the family lifestyle Essay

The extent to which television has changed the family lifestyle - Essay Example Indeed, it is widely accepted because private and public agencies use it as a tool for change in health and reproductive behaviors. It is also a source of news, and it has been important in entertaining millions of people around the globe. For this, and many other reasons the concept of watching television and the type content that the televisions air has been subject for discussion among many scholars and commentators because of their impact on family lifestyle. In 2004, psychologist carried out research on 2000 families from North America regarding the effect of television in their family life. From the research, about 98% of American homes have television sets turned on daily for about 7 hours a day (Hesselman et al. 32). This means that people in America spend more time in watching television apart from doing other things people watch television for up to 31.5 hour a week. TV has many positive effects on people of northern America. People who come from poor families also feel rich just as those who come from rich families because they are able to access news the same way as those from rich families. Research has proved that a television set is a good baby sitter; hence, making child bearing less burdensome. Television has proved to be a substitute friend to those who feel lonely since one can sit in the house for the whole day with the television in front of him. From the families interviewed, a majority confessed that the TV is an inexpensive, social and immediate acceptable way to relax and pass the time especially in today’s world where people are too busy with work and do not have time to hang out with friends and relatives. With the popularity of religious preaching, families get to watch programs that address current issues, which are relevant to the experiences that families go through in today’s world. Some of the programs that aired on televisions are beneficial to the spiritual

Haier Strategy Analysis Research Paper Example | Topics and Well Written Essays - 750 words

Haier Strategy Analysis - Research Paper Example The company approaches the corporate-level strategy by establishing subsidiaries in different locations. Presently, the company has subsidiaries in 13 countries with eight being design centers and ten information centers. Analysis of Haier’s strategies using the BCG matrix indicates that, the developed regions falls under â€Å"stars† as seen in their high proceeds and market share. An example of a developed country that fits such a description is the US whose rewards would be a â€Å"cash cow† if the market share were kept. Cows are the developing countries, for example, Kenya that has a high market share based on the technologically perceptive persons; however, the income is low meaning that Haier has to reduce investments. Dogs are the emerging economies where the need for electrical items is still low especially in regions where distribution is hindered by distance and distribution costs. Haier is yet to access such markets as seen in war torn regions such as Sudan and Afghanistan. Question marks in the strategy are regions with high growth and reduced market share. Indeed, Haier accesses such markets through its extended subsidiaries as evident in Philippines; however, such markets are unviable meaning that it would be appropriate to sell the commodities and close shop. Based on Porter’s analysis, Haier’s strength include a huge market, reputation of the brand and innovation. Internal weaknesses are notable in ineffective marketing and advertising, the human management ineffectiveness, lack of core technology and inadequate competition in the high-end market. External threats include economic downturn, growing competition and strong rivals, increasing prices and the constantly changing customer needs. External opportunities for the company include a global economic integration, potential for increased domestic sales and the development of green products. Analysis of Key success factor for Haier (what is essential for Haie r in order to be successful) There are different factors that Haier should consider in ensuring success as a major firm in the market (Kynge, 1999). Some of the customer concerns regarding electronics are some of the success factors necessary to Haier. Quality should be one of the considerations for Haier as it designs its products. An electronics customer needs their acquired items to be long lasting, serve the purpose successfully and efficiently. Haier in the local content has been known for having quality products, but in the global concept, it faces well-established companies associated with a certain standard of quality. The first step necessary for Haier is promoting a standard, which the market expects from it. Issuing guarantees and service clinics could be one of the methods of setting up the platform for enhancing consumer quality. Budget is another concern for customers on a global scale. Most shoppers of electronics consider products within a given price range (Darwar & Frost, 1999). Some of the companies in the sector have succeeded due to the implementation of low and competitive prices based on the market. Functionality is a huge factor to consider in a competitive market. Today’s customer usually shops while considering the benefits. By meeting the preliminary function and introducing several other functions at a price that is lesser than the fee of a device, the organization can capture the market (Gupta &

The BP gulf oil spill Assignment Example | Topics and Well Written Essays - 1000 words

The BP gulf oil spill - Assignment Example The BP gulf oil spill As a result of the explosion, 4.9 millions barrels of crude oil were released into the surrounding water before the wells were capped in July. The spilt oil caused considerable damage to the wildlife and marine animals. Similarly, on July 6th 2011, it was reported that ExxonMobil had spill around a 1000 barrels of oil into the Yellowstone River on the coast of Montana as an underground pipeline under the river bed ruptured. While ExxonMobil has taken on the responsibility of cleaning the river and all damage caused, the question arises whether the government has done enough to protect the environment from further such disasters. Surely after the BP oil spill, such a disaster should not have occurred, especially barely a year after the last one. What did the government do in light of the first disaster, and what will they be doing after this one? If these companies are drilling for oil, they are naturally doing it with the consent of the government, who are in turn doing it for the betterment of the citizens. But if they are doing so, do they not have a responsibility to ensure that all risk of the cost of doing so is reduced and minimal? And if it is indeed their responsibility to do so, in the light of the fact that failure to do so has occurred time and again, what is the government doing to prevent further such mistakes. More importantly, why do these mistakes occur, time and again. When investigatio n was carried out into the causes behind the BP oil spill it was found that had overlooked several factors, that had they been correctly addressed might have prevented the accident2. For the sake of cutting back on costs, BP, Halliburton and Transocean had worked on a lower budget, thereby compromising on quality control. For example. BP had overlooked the strength of the cement being used in the walls of the pipes, as well as incorrectly cementing the walls of the pipes34. Furthermore, the failed result of several pressure tests were also ignored, which had they been properly addressed, might have prevented the ultimate bursting of the well. But while BP was considerably criticized for their faults in preventing the oil spill, the fact was that the US government also missed considerable chances to prevent the attack and then later on further responses in light of the attack5. For one thing, officials initially underestimated the threat of a leak, taking on the word of BP officials when they were asked about it a year earlier6. Once the leak occurred, they underestimated the extent of the leak. They was assumed that oil on the surface of the water was merely that: on the surface. It was not understood that it was spilling from an underground source, and thereby spread not only on the surface but rather throughout the water. As a result of this underestimation, the government disregarded the need for critical action, trusting the word of the company that said would take care of it. Oil critics say that government officials rely on oil companies to manage the oil spills, meaning they do not go into the investigation personally by going on site or into an in-depth investigation, thereby making their response to the spill inadequate. Critics also say that the government should not trust that companies have enough resources to judge in advance whether a risk exists and then once it occurs, whether they have the resources to take care of it. In the light that it doe sn't, the government sh

History (Fifteen Year War) Essay Example | Topics and Well Written Essays - 750 words

History (Fifteen Year War) - Essay Example In the context of the Sino-Japanese War and the Pacific World War, collectively known as the Fifteen Years War, the reasons for its successes in not spawning staunch resistance from East Asia proved to be the same reasons in the demise of the promise of liberation and ultimately, the Japanese occupation. The annexing of Korea and Manchuria provided momentum for Japan to strengthen its military and industrialize its economy. In the 1940s, Second World War in the Pacific broke out, initially won by the Japanese, and the commissioning of its message of liberation. The Greater East Asia Co-Prosperity Sphere (GEACPS) was proposed to consolidate the socio-economic interests of the Japanese empire and newly-conquered Asian states (including Australia Pacific islands) in order to achieve its promulgated objective of liberating Greater East Asia from Western imperialismii. The Japanese invasion was fast and deadly, taking only a few months from the Pearl Harbor incident. It would not be as rapid, however, if the Asian states have bitterly fought the Japanese. In 1937, Japanese forces were intercepted by Chinese forces on their way to Nanking. The delay angered the Japanese, so when they finally reached the Kuomintang capital, the Japanese mercilessly destroyed the city, killing, torturing and beheading some 30,000 citizensiii. Through the stories of the unharmed European and American nationals, the Rape of Nanking was known, reminding Asians of the severe consequences of mounting a resistance to Japanese occupation. Likewise, surrendering to the Japanese would propel the economic development of the region. Such was the case after the capture of Manchuria, despite the underhanded bombing of Mukdeniv, incited by the Japanese themselves. Over a short span of time, the utilization of Chinese resources for Japanese superior knowledge and technical ability, transformed Manchuria to become an urbanized industrial complex. Such

How privatization of police and community policing have changed law Term Paper

How privatization of police and community policing have changed law enforcement - Term Paper Example With no rules to govern them, private police also become intrusive. In order to achieve law enforcement without compromising on right to security and without intrusions, extensive propagation of community police model can help. Many people consider law enforcement as synonymous with policing. In the late 20th century, the systems of law enforcement and crime control in many modern nations have undergone a paradigm shift. For many centuries, government employed police had the responsibility of enforcing law. Early 1980s saw the evolution of pluralized policing; apart from government employed police or public police, private security personnel, and communities started offering paid and voluntary police services, respectively (Bayley & Shearing, 1996). They have affected law enforcement to such an extent that many new definitions of the word police include these forms of police service as well. In order to understand how these systems have changed law enforcement, we shall consider the evolution of these systems, law enforcement in these systems, their limitations, and possible solutions. Private police or private security is not a new concept — since ancient times groups of mercenaries have been selling their services, be it as guards, as warriors, or as bounty hunters. Before World War II, this system had an unfavorable reputation, viewed as motley gangs of heavies hired either to spy or to use illegal force. Both civilians and the police considered them a "dangerous and unauthorized intrusion by private interests into a government preserve" (Bayley & Shearing, 1996). With increasing crime rates in the 20th century, overburdened police forces and the public began to consider them a necessity. Since 1980s, many governments have started to outsource to private security agencies (Bayley & Shearing, 1996). Today, private police outnumber public police in many nations, including in the United States. Community policing on the other hand is a

Presidential candidates Essay Example | Topics and Well Written Essays - 1250 words

Presidential candidates - Essay Example As a way of reversing this trend, each of the two presidential candidates have come up with different policies of propelling the country forward through the restoration of the economy and subsequent creation of jobs. President Barrack Obama and his Republican adversary Mitt Romney hold different positions on the economy of the United States. Obama looks forward to rescind the Bush cut tax for households that receive more than $250,000 and lowering the manufacturing industry taxes. His short-term economic goal includes initiating stimulus expenditure and cutting taxes for economic growth. In the long term, he hopes to cut expenditure and consequently increase taxes on the wealthy. This will help to trim down the deficits (AARP Bulletin, 2012). On his part, Mitt Romney looks forward to retaining the tax cuts associated with former president George W. Bush. He also intends to lower by 25 per cent the rate of taxes in all sectors. Additionally, Romney will also reduce expenditure on discretion that are not related to security by 5 per cent in a bid to trim down deficits. The Republican candidate hopes to cut and initiating regulations that will encourage business growth ( AARP Bulletin, 2012). President Obama supports the 2010 health care bill that he signed into law. He consequently advocates for the safeguard of patients from rascal insurance companies. He will allow the coverage for the currently prevailing conditions and ensure that insurers do not falter or dope patients whenever they fall sick. Individuals are required to purchase health care insurance or accrue a fine. However, employers on behalf of employees should do the purchase of the health care insurance. On his part, Romney holds a different view. According to him, citizens should buy their own health care insurance instead of doing it using their employers. Besides, the health care insurance policy should not be uniform across the states. Individual states should

History 7a Mid- Term Essay Example for Free

History 7a Mid- Term Essay The Era of Exploration witnessed the rapid political, economic, and social intrusion of Europe into the New World. Between the 15th and 17th Centuries several countries influenced the developement of the Americas. Select the most successful and infleuntial colony and compare it with another European Colonial structure. Be sure to include historical themes in your written argument. 3. The key to the colonial, structure of the United States in firmly established in 17th Century England. In reality, the foudation of the United States is a reflection of this country. Trace the economic/political/cultural influences of Britain on our colonial structure. In your a nswer include important individuals, governmental structures, events, social policies and historical themes. 4. Analzye and contrast the historical development of the Southern Colonies 1603- 1783. In your answer, include historical themes, reasons for colonial impementation, regional development, economic structure, religious importance or lack of it, the instittution of Slavery and the ramifications of these colnies on the development of the United States. 5. New England is the mother culture of Modern United States. Analyze thsis statement by describing the Colonial Foudation of, Massachusetts, Rhode Island, Connecticut and New Hampshire 1620-1783. How have their histories infleunced the development of contemporary United States? How have these areas impacted our societys

IKEA Competitor and SWOT Analysis

IKEA Competitor and SWOT Analysis Jump to: Market Analysis | Environmental Analysis | IKEA SWOT Analysis | Growth Strategy | Marketing Mix of IKEA IKEAs Vision â€Å"To create a better everyday life for the many people† IKEA Business Idea â€Å"We shall offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.† IKEA group is one of the top furniture retailers in the world. With its unique combination of form, function and affordability, IKEA distinguished itself from other furniture retailers. With its success in US, Europe, IKEA entered the Gulf market with the hope of continuing its success. Even if it was not very successful initially, it improved through its market research and advertisements. Nowadays, IKEA captured major market share in the Gulf market and also the reputation of being the fastest-growing furniture retailer in the Gulf. This report focuses on our competitor Home Centre how they are trying to make profits and gain market share and what IKEA Dubai is doing to conquer their space. Looking at different factors which have become issues to be resolved for IKEA. Some internal issues needs like POS terminals and security of money needs to be the aim to achieve. Competitor Analysis These analyses are basically done to understand your competition which gives you an edge. It helps you in giving you an indication of their past, present and future strategies. It helps you to clarify your own competitive advantage and it helps you develop strategies to outmaneuver them Identifying IKEAs competitors and understanding them would help IKEA a lot in their strategies. Home Centre is one of their competitors but looking at the past sales and profit figures IKEA has done better than Home Centre. Home Centre has been very brave in their marketing strategies. Their promotions and advertising has been one of their strengths but IKEA on the other hand has different activities going on in the store. For example last month they had Lighting Activity and this month they have Dining Activity which means they introduce new products in these lines and display them in the most best and strategic places where most customers can see and buy them. As per home centre they have been pushing customers towards them by their new promotion of giving out gift vouchers on a purchase of 200Dhs. This has been some kind of successful. IKEA has its eyes on them and monitor their each and every move and even them. IKEA has a big Marketing team which comes up with a lot of solutions and ideas but they still face completion from home centre. So what they did after home centres promotion they distributed 200,000 coupons all over Dubai for free for people to fill and come to IKEA Dubai or Abu Dhabi stores and drop it in raffle boxes. The prize is 5 winners will be winning 2000Dhs of IKEA products each of their choice. The draw is still due on April 18th 2010. Other competitor for IKEA is Pan Emirates and many other furniture retail stores in Dubai. Market Analysis Market analysis are basically done to determine the market and its attractiveness because its related to the firms strengths and weaknesses Market size can be evaluated with the present sales of the firm compared with the past sales or expansion of certain range of products. Market size and growth for IKEA has increased as compares to last year where IKEA Dubai was affected with recession and not much profit were made. But in as per now in March 2010 they have achieved what they had budgeted. Figures show that as per march 2010 there has been a growth in total sales by 7.3% making sales in the month of March to 42MillionDHS. It shows how much total sales were made by furniture items and market-hall items. The market has grown this year as the recession has gone down. The target customers are upper and middle class families. The sales has grown not just because of IKEAs furniture and market-hall items but because of their excellent customers restaurant and exit cafà © also. Distribution channels the products come shipped from Sweden to gulf region where they are received at the ports and then transferred to their warehouse in Rashidiya -Dubai. From there the products come to stock in IKEA and then they are sold directly to customers. Their aim is to reduce distribution costs, reduced manufacturing costs and selling costs. How can this be achieved, Through a rational product range development and by adapting product design to production conditions, Through a rational distribution idea in combination with a caring meeting with the many people and through a strict cost-consciousness in all areas. The IKEA concept aims to make the distance between the supplier and the customer as short as possible by combining the possibilities of the supplier with the needs of the customer. Key success factors and strategic strength for IKEA here are reducing distribution costs by producing products in flat packaging, cost effective distribution system, direct deliveries, and transit deliveries with minimum handling. Environmental Analysis Macro level At this level the environmental factors IKEA is facing is technological and product innovation. They need to come up with new ways of producing their furniture items which they say are at lesser price at the same time are not that strong. At customer service IKEA Dubai they receive a lot of returns of damaged goods or poor quality products which after some weeks break or get damaged very easily. The expensive products like mattresses and sofas they all have guarantees on them they get replaced but not these small items which get damaged so easily. They need to think of something new to improve their production of certain products like lack coffee tables and TV benches. The most important of them at present are the economic factor, employment and culture factors. They are meant to change a lot in coming years. Micro level IKEA already has Home Centre as their primary competitor and IKEA is doing better than them as IKEA has a greater market share. Threats of substitutes and new entrants are always there and there are many furniture shops and stores in Karama, Satwa, Deira that sell furniture and mattresses at lesser price. Homes R Us is also one substitute which has already entered the market many years ago. They sell all the products that one needs at home. IKEA has more than 7200 products which is a plus point. Customer Analysis Consumer behavior changes a lot with their life style and standard of living. Once their needs change they change their choices, buying behavior and buying power. An eye has to be kept on our customers to check what other options they have once their behavior is changes. Customers are divided into different segments like different demographics or geographical location. IKEA has customers from upper class and lower class but from all nationalities. Each has their own buying power and behavior. Internal Analysis Physical resources of IKEA like machines which are used to fill the stock in self serve and full serve areas are checked and charged daily. The machines, building and production capacity are all well maintained to survive in retail business. They need to improve on POS terminal at exchange and returns where there have been cases of money laundering. Employees have stolen money and caught after many days. So these things need to be taken care of from the management and finance department. This leads to decrease in profits. IKEA Dubai has more than 300 employees from different nationalities and regularly they are given training in their training centre. Expert professors and managers give them training to increase employee knowledge of products and increase skills at their work. SWOT Analysis (S)trengths IKEA has maintained a long-term partnerships with its suppliers. This ensures they have high quality products and materials at a reasonable price. IKEAs catalogue the 2nd most read book after The Holy Quran in the world. The best marketing strategy they have for many years. Home planning and contract sales services Their customer service at IKEA Dubai has been the best so far. Even people from Sweden came to visit IKEA Dubai and they were shocked to see our customer service on our peak days. Customer service includes Operators, Information Desk, Play rooms for kids, Exchange and Returns, Merchandise Pick-up and Home delivery services which also include assembly services. (W)eaknesses IKEA is a global company, so product standards may be difficult to maintain. Production faults decreases product quality. (O)pportunities IKEA can further capitalize on the green movement and IKEAs customers desire to have less of an impact on the environment. IKEAs new store in Abu Dhabi will be a great opportunity to cater a different segment of people. (T)hreats The regulatory environments across the globe vary and can affect how IKEA does business and their product costs, especially the use of natural resources. Competitors like Home Centre and Pan Emirates bring in a lot of promotions and sales in their stores; Whereas IKEA has store sales only in June and July. Key issues IKEA faces are internally like production fault or poor quality products. Need to reduce faulty products or totally stop selling them because of complain form customers. They need Improvements in the POS terminals, reducing accepting open packages and sales errors. BIBLIOGRAPHY http://www.ikeadubai.com/ http://www.netmba.com/marketing/market/analysis/ http://www.homecentre.net/index.php?_a=corporate http://www.productmanagementtraining.com/product-management-training-day1.htm http://www.ehow.com/facts_5278469_ikea-swot-analysis.html CONTEMPORORY MARKETING STRATEGIES MARKETING PLAN PHASE 2 Executive Summary Aim of this report is to understand IKEAs concept more thoroughly and maintain /increase the current market share. It is one the objectives of this report to increase sales and quality of production of certain products in which they receive a lot of complain. Improve POS terminals by installing new software and making it much more secure. Making the most use of the June and July sales to increase sales to 10% compared to 7.3% in March. The methods and recommendations I have chosen to increase market share is to introduce IKEA Family here in Dubai as well. This will let us increase our customer base and target new segments. The sales will also increase and we will have new members who will benefit from our exclusive services and new products. IKEA family has its own products which will be brought in from Sweden for the members. Sales to be increased to 10% we will have to improve our services and products in June and July. The new range of products will be brought in from Sweden and this new IKEA family will be promoted all over IKEA stores in Dubai and Abu Dhabi and our websites. We can introduce this anytime in this year. Marketing Objectives To maintain the current market share To increase the current increase in sales from 7.3% to 10% by July 2010 To improve POS terminals and safety To improve quality of certain products if not discontinue them and bring in new products which are selling well in Sweden or in other stores of IKEA in the world. Targeting and Positioning IKEA has traditionally targeted homeowners but as the housing market weakens the IKEA is going after a new group of buyers to grow future sales: Small business owners and new families entering the gulf market In the past 12 months, IKEA has started creating interior designs and products for entrepreneurs and these families such as kitchen designs and contract sales for small business owners. In April the company is also expected to launch a new website, ikeabusiness.com, where small business owners can discover new ideas for designing their offices and share them with other entrepreneurs. Families can design their kitchens at IKEA Home planning service where once they design their kitchen they have to pay 500Dhs kitchen charges which is refundable once the customer buys the kitchen. It will be an interesting development to watch, because their targeting strategy is diversity in buyers preferences and they are meeting it by providing more than 7200 products with the best of customer services. Many small business owners are price conscious and would welcome IKEAs products as an economic alternative to other suppliers. In addition, despite not having a strong existing selection of business furniture and accessories, entrepreneurs are already going to the stores to buy chairs, tables, storage solutions, and other products. Wide range of products helps them improve sales Differentiated marketing is their strategy. They have different marketing mix plans for different segments. Now they should have a new target segment in this which is the disabled people. They do have this in IKEA UK and other stores in the world. They should start this in IKEA Dubai as well. Its called IKEA Family. You need to become a member of this family and then avail different benefits like discounts on certain IKEA Family products. Offers on their food products and free IKEA magazines. This will let them target a new segment and increase sales and customer flow in their store. It will build a emotional relationship with these special family members. Marketing positioning statement: â€Å"We do our part, you do yours. Together we save money. This line is originated from IKEA Sweden where it started first. Their flat packed products are easy to take home and assemble by the customers because they provide all the instructions and fittings inside the box. If there is any issue in assembly we can always do it for them by proving our assembly services. Quality services will always win customers for the store. Our exchange and refund policy of exchanging and refunding the money back to the customer within 30days is not followed anywhere. Not even In our competitors Home Centres store. We refund the money to customers because â€Å"Its ok to change your mind†. This is what it says at all the 22 check outs we go through and at the customer service department. Growth Strategies Generic strategies like priced based, IKEA has prices of their products which are affordable that is why they are making profits and has a good market chare. But out objective is to increase the sales percentage from 7.3 to 10% by July. This can only be done if they differentiate and highlight their services and products more than their competitors. Home Centre has recently opened a new store at Mirdiff City Centre which has not affected IKEA at all till now. IKEA can grow their sales if they bring in the service they provide in IKEA UK that is IKEA Familk and with it its new products. IKEA Family has its own products with fewer prices. Many of our upper class segment customers would love to avail these benefits because they are IKEAs regular customers. 70% of the shoppers are women and they would love to become a member of this Family. This would lead to alternative directions and IKEA will penetrate into a new market. Product development is another alternate for IKEA to grow and change perception of their certain consumers. Certain IKEA products are not reliable for long or get damaged very quickly. They need to look in to their production department in Sweden and produce products like Lack coffee tables and TV benches much stronger. They can either discontinues these items and bring in new stock from Sweden because not all the products are sold here in IKEA Dubai. Expedit Book shelves comes in flat pack boxes and they are shipped from Sweden and when customers buy them from here, once they open it some parts are either missing or damaged. So the quality of production has to improve form IKEA Sweden or they have to double check it once they reach in their Rashidiya warehouse in Dubai. Customers complain about the hassle of buying and then realizing its damaged or some parts or fittings are missing and coming back to replace at exchange and returns counters. Other alternatives for them to improve are to upgrade or have new POS terminals with much security. They need to improve the systems and traind the staff with the new changes made. There have been cases where co-workers have been stealing money from their tills. If we have a secure and improved system this wont happen again. Joint development IKEA in gulf is expanding and opening a new store in Abu Dhabi UAE. The present Ikea store in Marina Mall, which continues to serve thousands of our Abu Dhabi patrons, will be relocated to Yas Island where it will be transformed into a full-fledged concept store, he added. Under the agreement, Aldar will provide the structure for the Ikea store under a renewable, 10-year lease agreement with Al-Futtaim The Ikea store on Yas Island will have a total floor area of 32,000 square metres and a sales area of 19,150 square metres. It will have a restaurant of 2,100 square metres with a seating capacity of 550, as well as 1,500 parking places. Franicevic said the Yas Island store will provide a strong impetus for the Swedish furniture and Furnishings Company to push ahead with plans to expand in the region. We expect to serve nearly 1.3 million visitors in the first year of operations, said James McGowan, Ikea manager for Abu Dhabi. [Himendra Mohan Kumar, Al Nisr Publishing LLC 2009] Selection of Competitive Advantage IKEA has a competitive advantage over its competitors and has sustained it for a while. This advantage can mainly be attributed to its resources and capabilities namely human resources, brand and IKEA concept. Ingvar Kamprad the founder of IKEA though retired is still a cheerleader for the practices/concepts that define IKEA culture. Cutting prices is one of the competitive advantages IKEA has over its competitors and this is another message that comes across loud and clear among IKEA operations. IKEA aims to lower prices across its entire offering by an average of 2 percent to 3 percent each year. Targeting middle class customers who shares buying habits and providing similar shopping experience the world over has made IKEA a unique shopping experience. More than 7200 products ranging from kitchen cabinets to candles and textiles; making store visit more of an outing than a chore; seducing the customers with one touch after another within the shop; offering other services like restaurant, kids area and the like; flat-packed nearly all big items to save shipping cost and allow shoppers to haul their own stuff and many more, makes IKEA concept of its own kind and as a results boost its image (brand). These resources are valuable (enables the firm to respond to environmental threats and opportunities) but each on its own is not rare and hard to imitate. IKEAs ability to combine these resources in the way it has done (creating IKEA world), makes the whole experience rare and non-imitable. As a result IKEA enjoys and sustain a competitive advantage over its competitors. [Jay Barneys framework on Gaining and Sustaining Competitive Advantage, 2006] Marketing Mix Programme Price IKEAs strategy is based on cost leadership. Across markets where it has current presence, products are sold at low prices. Prices are 20 to 30% lower than competing products. Price varies only in a result of fluctuations in exchange rates. This pricing enables IKEA to gain significant market share. Low prices are a result of large-quantity purchasing, low-cost logistics, store location in suburban areas and a Do it yourself approach to marketing. IKEA also benefits from economies of scale and healthy supplier-firm relationships. IKEA enters into long-term contracts, provides leased equipment and technical support in exchange for exclusive, low-cost manufacturing from suppliers. For new markets, IKEA should retain its price-image to maintain the brands positioning. Product IKEAs value chain is unique in that customers are also suppliers and suppliers are also customers. The transactions between the supplier and IKEA and on to the customer have a value adding step in each stage. Product differentiation exists in the value-added dimension. IKEAs consumers know the concept of IKEA of Do it yourself with most of its products requiring assembly after purchase. But although assistance in this aspect is limited, IKEA offers customer service and home delivery services which includes transporting and assembling furniture. While this is well accepted in areas where IKEA now operates, it may be a point of consideration when entering new markets. Should IKEA encounter a market where DIY is not favored, IKEA may include the cost of the service to the products price. It does encounter such market where they face customers in Dubai who dont like picking products from self serve area. They just give the list to sales person n tell them to bring the products which is not the concept of IKEA but still sometimes we have to do this for the customers to keepo them satisfied with the service we provide. Position/Place IKEA store is located in Dubai Shopping Festival. Which is a good location one of the Middle Easts largest mixed use real estate projects, that covers over 1,200 acres. Spread over 25,400 square meters This is a factor in the achievement of IKEAs low pricing. While it may appear as a disadvantage, this fits IKEAs target market of customers willing to transport their own purchases and requiring less assistance in assembly. Promotion IKEAs promotion is centered on the IKEA catalogue which they launch every September of the year. There catalogue of 2010 has been distributed all around the world in millions. This is their best marketing and promotional strategy. This catalogue is said to be the 2nd most read book after The Holy Quran. It includes all the different range of products but not all. Secondly advertising is done every month in newspapers like Gulf News and Al Arabia news papers whenever they have a new activity going on in the store for example they have dining activity currently going on so they have printed 2 different adds in these newspapers with different products and prices. They even advertise on radio 101.6 and one Arabic radio channel. Proposed strategic choices will improve sales and market share by bringing new products and introducing IKEA Family in Dubai. This will increase their market share in Dubai because study shows that IKEA customers want something more from IKEA and disabled people can benefit from IKEA Family with special discounts and services. Bibliography http://www.ikeadubai.com/ http://pathfinder01.blogspot.com/ [Understanding IKEA : How a Swedish Company Turned Into a Global Obsession (II), 2006] http://www.oppapers.com/essays/Ikea-Marketing-Mix-Analysis/167093 http://www.essayclub.com/term-papers/Ikea-Marketing-Plan/7406.html http://www.thefreelibrary.com/Aldar+and+Ikea+UAE+break+ground+for+Yas+Island+store.-a0218635945 [Himendra Mohan Kumar, Al Nisr Publishing LLC 2009, Aldar and Ikea UAE break ground for Yas Island store.]

My First Date Essay -- Narrative Memoir Essays

My First Date   Ã‚  Ã‚  Ã‚  Her eyes shined like a glossy pearl just washing on a shore of black sand with the warm rays of the sun shining down on it. Lips of bright cherry red went well with the tight black dress she was wearing. The light hit her just right so you could see every luscious curve of her body. She smelled like an ocean breeze coming in to the shore. Just try to imagine the perfect most beautiful woman you have ever seen in your life and times that by ten fold. Absolute perfection on high heals.   Ã‚  Ã‚  Ã‚  The day started out as any other day, but I seemed more excited than I'd ever been. My happiness was radiating off of me. My friend Sean asked, "Seth, why are you so damn excited today?"   Ã‚  Ã‚  Ã‚  "Today," I replied, "Is going to be my first date."   Ã‚  Ã‚  Ã‚  Sean said, "Well it's about time."   Ã‚  Ã‚  Ã‚  "What do you mean it's about time?"   Ã‚  Ã‚  Ã‚  "Well, How long has it been since SHE asked you out?"   Ã‚  Ã‚  Ã‚  I thought for a second then answered, "About three weeks."   Ã‚  Ã‚  Ã‚  "Precisely my point. You guys have been going out for three weeks and this will be your first official date. That's pathetic." He was right, it was pathetic, but the day had come and I couldn't wait to see the shimmer of her eyes. I was ecstatic through all of my classes. After practice, I went home started to make dinner. I planned on making a shrimp scampi dish, but later decided to go with a pasta dish. The end result was a seafood Alfredo stuffed with jumbo shrimp, king crab, oysters, clams, and many other ingredients and spices.   Ã‚  Ã‚  Ã‚  Now that the food was almost done it was time to get ready. I let the Alfredo simmer while I went to take a nice steaming, hot shower. After about 15 minutes, I got out and dried off, then I went to my room to get dressed. I picked out ... ...ent form the kiss. You need to realize though, that was no ordinary kiss. It felt like a million fireworks going off as one. Try to imagine what cartoon characters look like after a really hot woman just gave them a small peck for a kiss. How they're all drooling, how they look retarded with big, melted doggy eyes, and the walk like there drunk. That is how I felt; I mean it was a knock out and for my first kiss too! After the shock passed I calmly did a little jerk with my arm and said, "YES."   Ã‚  Ã‚  Ã‚  That was the best night of my life. Chris was and still is an amazing, beautiful girl that I am, proud to say, still going out with and have a strong relationship with. She amazed me then and she amazes me now, and her eyes are still like two pearls fresh out of a pair of clams. I'm a lucky guy for having a girlfriend that is 'made out of the stuff dreams are made of.'

The Touch, The Feel Of Hemp-- The Fiber Of Our Lives :: essays research papers

The Touch, The Feel of Hemp-- The Fiber of Our Lives Imagine how useful a Swiss Army Knife with more than 2500 functions would be if it was compact enough to be manageable. And imagine that this â€Å"knife† could help solve some very important problems that plague our environment as well as our society. Now think if the production of this tool was to be banned by the government. There would have to be some very strong reasons for the government to deny this extremely useful product to the people it governs. If the reasons for this interdiction were not very strong it would be absurd to think that the ban would last for an extended period of time. Well some people will be surprised to know that this very injustice is happening as we speak right here in our wonderful United States of America. The injustice I am describing is our governments ban on the cultivation of the hemp plant in our country. In this article I hope to inform the uninformed and reinform the misinformed on the subject of the hemp plant and how it would benefit us to encourage its widespread production. Industrial hemp is only a cousin of the drug producing plant, marijuana, but as far as the government is concerned they are the same things. Even though there is no chance a person could get high from smoking hemp, the government still prohibits its growth. Hemp does contain some THC, the chemical in pot that makes you high, but only a trace amount. To get the same buzz that a person would get from smoking one marijuana cigarette you would have to smoke twenty or thirty rolled from hemp and you would have to do in about the same amount of time. Common sense tells us that smoking this much of anything in a short amount of time would make you sick. If you smoke some industrial hemp you will only get a headache, and if you smoke more you will only get a bigger headache. The government has the same reason for the banning marijuana as they do for the ban on hemp, when hemp only contains trace amounts of the intoxicants that makes it illegal. Hemp can be compared to non-alcoholic beer, nut meg, cough syrup and mouthwash. NA beer and mouthwash contain alcohol, but nobody drinks them to get drunk. Nutmeg and cough syrup contain some psychoactive substances, but nobody uses these common products to get high.

Separation of Church and State Essay -- Government

Introduction Separation of Church and state has been a topic seen by the Supreme Court over the past 150+ years. Our countries religious freedoms and how it’s interpreted have been debated by both sides with reasonable argument. The framers of our federal government had laid down a series of guidelines for a free and prosperous society. One of the most controversial clauses in the First Amendment of our Constitution where it states that no law will endorse a religion or prohibit the rights of the people to exercise their religious rights has been part of a national debate since the First Congress was in session. Can you blatantly ignore a religion and make sure they don’t get any government funding for their schools because of their religious status? Is it constitutional to ignore drug laws because it is a person’s religious belief to use them in their practice? In this essay I will show through the Framer’s papers, early political debates and various Supreme Court cases to show why establishment clause and free exercise clause were put into the Constitution in order to â€Å"building a wall of eternal separation between Church & State.† Historical Context To understand what the Framer’s of the Constitution thought was an appropriate relationship between a government and a religious institution, we first should look at their own writings and speeches to understand what their belief on this issue had been. It is true that like most issues brought to the table at the Constitutional Convention, the issue of the religion in government had been a thoroughly argued topic among the Framers. There is no doubt that the battle to structure the separation issue ended when the Constitutional Convention shut its doors. ... ...eacon Press, 1951. McConnell, Michael M. "The Origins and Historical Understanding of Free Exercise of Religion."Harvard Law Review. 103.7 (1990): 1409-1517. Powell, Jefferson H. â€Å"The Original Understanding of Original Intent.† Harvard Law Review Vol. 98, No. 5 (Mar., 1985), pp. 885-948. Cambridge: The Harvard Law Review Association. Reynolds v. U.S., 98 U.S. 145 (1878) 98 U.S. 145 Rossiter, Clinton. 1787: The Grand Convention. 1st ed. New York: Macmillan, 1966. Print. Seixas, Moses, and George Washington. "To Bigotry No Sanction." American Treasures of the Library of Congress. Library of Congress, 27 Jul 2010. Web. 14 Feb 2012. . Sherbert v. Verner, 374 U.S. 398 (1963) Sofaer, Abraham D. "The Presidency, War, and Foreign Affairs: Practice under the Framer." Law and Contemporary Problems. 40.2 (1976): 12-36.

C20th Century Drama English Coursework Essay

This particular play is ‘A view from a Bridge’ written by Arthur Miller. Arthur Miller was born on October 17th, 1915, in New York City. His parents were both Illegal Immigrants in the United States, which links to the background of the play. A view from the Bridge was first produced as a one-act play in verse 1955; Arthur divorces his wife to marry his co-star actress Marilyn Monroe Miller has now become America’s world’s popular playwrights. Most of his plays are about the society and the responsibilities of its relation. But also in all the plays they hide a deep considerate of how people act and behave with the situation of life around them. These obstacles they face which they have to successfully defeat over. ‘A view from a Bridge’ has its roots in the late 1940’s when Miller was interested in the work and lives of New York. Miller purposely wanted the play to be a modern version of a Greek Tragedy, which a main character is faced with trying, daring situations, which cannot be escaped from. In this play a tragic hero commits an offence unexpectedly. He then learns from his misdeed and therefore must die for his actions. Then as it is a Greek Mythology the God’s restores the Universe. In this play the â€Å"Hero† is inked onto a man named Eddie Carbone. He is uniquely and ordinary everyday man. Courteous, hard working and a man that people liked. This play is themed on the background of Italian origins, which relates to the dispute of Italians and Americans. This is introduced with Alifieri’s Speech; â€Å"This is Red Hook not Sicily†¦ now we are civilised, quite American. Now we settle for half†¦. In no longer keep a pistol in my filling cabinet† This reflects with the context of the play and links with the storyline. It also reflects on the reason of the main cause concluding to the violence. The story is also based on the ‘American Dream’ that any person can accomplish what and no matter what upbringing culture or race. He has added this, as in that period of time the American Dream was quite popular which was appropriate for it to relate the aspects of their life. Arthur Miller has produced the main character being the lead role of the play. Eddie Carbone is an Italian Longshoreman working on the New York docks. Eddie is a simple hard workingman who worked on the piers. When his wife’s cousins were sent, Marco and Rodolfo, he agrees to refuge them as illegal immigrants from Sicily. First signs of disturbance are when Catherine starts to show attraction to Rodolfo, at this Eddie disapproves. This is because of Eddies over protectiveness towards Catherine. His possessive behaviour towards Catherine brings him to envy towards Rodolfo. Out of anger and rage at the end Eddie reported them to the Immigration Beaureu. In response of ferocity Marco decides to kill Eddie, but Eddie kills himself with the knife. In one section of evidence, which relates to his own downfall is the possessiveness of Catherine. Catherine is Eddie’s orphaned Niece. In the first scene the audience is immediately given the information that Eddie has a peculiar concern towards his niece. He mentions and details out of her dress sense and suggest it is too short. The evidence showing that he is overprotective is when he indicates that she is walking â€Å"wavy†. â€Å"I don’t like the looks they’re givin’ you in the candy store†¦ the heads are turnin’ like windmills. † In this it is brought immediately to the audience attention of the over protectiveness for his own nice. His concern and obssesiveness of his actions may have a hidden feelings that Eddie has for Catherine. An uncertainty of more than relative love is present with the way he feels for Catherine. Toe Eddie Catherine represents to him as â€Å"just a baby† and therefore she â€Å"does not understand these things† but this is a cover up for his possessive behaviour. In Act 1 page6-10 I suggest his behaviour is both possessive and protective but more possessive. As the conversation of Beatrice, Eddie and Catherine it shows that Eddie treats Catherine like a child, and not the rightful age that she should be treated. The relationship between Eddie and Catherine changes with the arrival of Marco and Rodolfo. As they talk and get to known each other Catherine shows an interest to Rodolfo as she keeps gesturing to Beatrice â€Å"He’s a real blond† He then sings to her â€Å"Paper Doll†, but in a kindest way Eddie tells him to stop. Also that is when the changes of Eddie’s behaviour begin. He embarrasses Catherine by telling her to ‘go ahead’ meaning get out. Eddie again tries to humiliate Catherine so that Rodolfo will lose interest by telling him that â€Å"she wants to be an actress† meaning she’s a drama queen. But Rodolfo flirts back by saying

Master1 Essay

Psycholinguistics merges the fields of psychology and linguistics to study how people process language and how language use is related to underlying mental processes. Studies of children’s language acquisition and of second-language acquisition are psycholinguistic in nature. Psycholinguists work to develop models for how language is processed and understood, using evidence from studies of what happens when these processes go awry. They also study language disorders such as aphasia – impairment of the ability to se or comprehend words and dyslexia – impairment of the ability to make out written language. It is the study of interrelationship of psychological and linguistic behaviour. Its most important area of investigation has been language acquisition. It has raised and has partly answered questions such as how do children acquire their mother tongue? How do they grow up linguistically and learn to handle the registral and stylistic varieties of their mother tongue effectively? How much of the linguistic system that they ultimately command, are they born with and how much do they iscover on the basis of their exposure to that system? John D. Carroll states that this branch uses: â€Å"Some aspects of psychology and some aspects of linguistics. It is confined to the study of how people use a language system and how they learnt it† By language acquisition is meant the process whereby children achieve a fluent control of their native tongue. By 1950, people thought that children imitated their elders and got language but now various theories have been presented. Some argue that it is the environmental impact and product of our experience and others discuss the nnateness of language or Empiricist (Behaviorists) and Rationalists (Mentalists). The theoretical questions have focused on the issue of how we can account for the phenomenon of language development in children at all. Normal children have mastered most of the structures of their language by the age of five or six. The earlier behaviorist assumptions were that it was possible to explain language development largely in terms of imitation and reinforcement. Psycholinguistics therefore argue that imitation is not enough; it is not merely by mechanical repetition that children acquire language. They also acquire it by natural exposure. Both nature and nurture influence the acquisition of language in children. Both schools of thought have said significant things but neither is perfect. Language Acquisition is a process of analogy and application, nature and nurture. Experience and innateness. Imitation is there but the child forms his own grammar of rules. Children learn first not items but systems. In other words, what is being claimed is that the child’s brain contains certain innate characteristics which ‘pre-structure’ it in the direction of language learning. To enable these innate features to develop into adult competence, the child must be exposed to human language, i. e. it must be stimulated in proper to respond but the basis. David Crystal asserts: â€Å"On which it develops its linguistic abilities is not describable in behaviourist terms† Psycholinguistics nas researched and exposed that there is a critical period in first language acquisition. If the child, in the first thirteen years, is not exposed to language, he loses his critical period and then he can never master a language; even his native tongue. Genie and Chelsea ho lost their critical period, are the examples in this proof. If he is exposed to language in his childhood, he goes certain stages to learn his mother tongue. The development of a child’s language starts from babbling; merely saying /b/, [p/ and / m/ etc. and then he goes on to word level. His One-Word Stage is between the ages of 12 months, children are able to produce one word utterances. And the child can use one word to mean the whole thing as dada to mean I see daddy or daddy is coming etc. or Juice to means give me Juice etc. In Two-Word Stage: such as baby chair eaning the baby is sitting in the chair or babys chair etc. Hit Doggie meaning I hit the doggy etc. In Telegraphic Stage, children begin to produce longer and complex sentences such are chair broken, Car make noise, I good boy, man ride bus today etc. Language development from age 2 is rapid and fast. The telegraphic stage is a very important period which is characterized by the emergence of powerful grammatical devices. In short, Psycholinguistics deals with relationship between language and mind focusing mainly on how language is learnt, stored and occasionally lost. Mind and language have two functions: Acquisition and Performance and the two are linked. For empiricists, language learning is the result of conditioned behavior while Chomsky maintains that every human being has an innate capacity to learn his language. Language behavior is a very complex phenomenon. Language behavior is subject to different social and psychological factors. There is strong evidence to prove that language learning is a biologically controlled process. Psycholinguistics seeks to study all these issues and more.

Military Strategies of of the I.R.A. During the Anglo Irish War of Independence, 1919-21 Essay

At the outbreak of hostilities it was apparent that the I. R. A. could not hope to win a traditional stand up military fight against a modern, well equipped army with the financial backing of The British Empire. In order to engage the crown forces in a guerrilla war, weapons and ammunition were required in large numbers. General Head Quarters (G. H. Q. ) authorized smuggling operations and had sent volunteers abroad to procure arms. G. H. Q. sold arms to the individual units, many of which were hampered in their operational status due to lack of funding to purchase weapons and ammunition. As the war progressed many Royal Irish Constabulary (R. I. C. ) barracks and the Crowns Tax Offices were attacked and burned. GHQ issued a general raid order in September of 1920. The primary objective the Volunteers attacks on isolated R. I. C. barracks were to obtain arms and ammunition. Many of these barracks were poorly defended and usually consisted of terraced houses. In order to disrupt the governance of rural areas, tax offices were targeted. These targets allowed collection of funds from the local populace that were to be appropriated to the Crown. These tactics were adopted by many units when news of the initial successes of these barracks and tax office attacks filtered out, throughout the country. The volunteers embarked on a campaign of Intimidation of R. I. C men and their families, and members of the general public who supported the crown forces, many of which were shot. This tactic was extremely effective at reducing the morale of the R. I. C. Recruitment dropped and resignations increased in the organization The R. I. C. retreated to larger towns after it was decided to evacuate may rural barracks. This tactic led to large parts of rural Ireland becoming ungovernable. This allowed the Dail to implement their much heralded Courts System, collect taxes and implement civil control. Most units at the start of the war appeared to act independently without central command control. Attacks on Crown Forces were sporadic in nature and were badly planned. Inexperience of many of the men in these units led to many failed operations Many units operations amounted to sabotage by digging trenches in roads, de-railing trains, cutting of communications lines, snipping at barracks and personnel. Even the most poorly equipped and inactive units could engage in many of these tactics. The effectiveness of military actions conducted varied widely accordingly to geographic location. Areas like South Tipperary, East Limerick and Cork were particularly active, while areas such as Wexford, Mayo and Waterford had low turnout and low activity. Cite. Meeting and Drilling after the day’s work was done, amounted to the extent of some volunteers actions for the duration of the war cite The willingness of volunteers to risk their safety was also another factor which hindered operations in many units. Volunteers who possessed weapons especially rifles were usually picked to partake in operations over volunteers who did not. The men who possessed guns gained experience on active operations and were given higher status within units. In many areas this led to a cycle of a select group of men getting more and more experience on active service, while men who had no weapons remained inactive were not gaining any such experience. To alleviate this some units introduced rotational systems were guns and ammunition were stored in a central weapons dump. Access to weapons dumps could only be gotten after permission from the units Quarter Master was given. Activity of units depended largely on the membership and the professionalism of their commanding officers. Traditionally commanding officers were elected and appointed by their members. Electoral decisions appeared to be based on the social standing of the officers, family traditions and whether the men liked them or not. Many units were hampered in their operations as officers would not authorize actions as they feared for their own safety or were incompetent in planning and action. To instil discipline and a sense of military professionalism G. H. Q. sent organizers out to instruct and train these officers and units that they commanded. Training camps were set up to properly instruct officers and volunteers. The military discipline in these camps was strictly enforced and the training was particularly gruelling. When men returned to their units, they were expected to instil similar discipline within the rank and file. Discipline was to be rigorously introduced by commanding officers and military punishment meted out for infractions. Formal reporting structures were introduced and all commanders were expected to submit reports to the central authority of G. H. Q. on a regular basis. These reports were analysed by G. H. Q. and orders were issued to individual units. This strategy led to a more centralized planning and intelligence apparatus. Ultimately G. H. Q. decided to set up divisions with respective commanders, in attempt to coordinate the activities of the volunteers within bordering brigade areas. These attempts at introducing a modern military structure into the different units were mostly successful, although highly active units such as South Tipperary maintained a more independent existence until the end of the war. Initially the volunteers had a very high tolerance to violence and did not want to be involved in operations that led to murder. This tolerance was eroded of the course of the war as reprisals by the crown forces, led to many civilian atrocities throughout the country. As the casualties list rose, public opinion turned against the British Government. This was galvanized by reports that started to appear in newspapers internationally and in London G. H. Q. published the details of many of these reprisals in their publication their political journal t-Oglach. The publications also included details of military tactics and so also functioned as a training manual for the volunteers. After the introduction of The Restoration of Order Act in August 1920 the and the introduction of martial law in the South in 1921, attacks and reprisals against the civilian population increased. The arrival of the much hated quais military/police forces which later became known as the Black and Tans in March 1920 and the Axillaries the following July exasperated the situation and led to increased militancy in the volunteer force and the general population. Support for the volunteers steadily grew and the general population assisted them with funds, safe houses and intelligence. As a result of police crackdowns and further arrests of suspected volunteers, the continued raids on civilian houses, many volunteers went on the run. By mid 1921 there were over 4,000 suspects interned. Many men who were on the run went on to form the celebrated flying columns. These columns consisted of 20 highly armed men, who would attack patrols by laying ambushes on roads, and then melting back into the countryside. Tom Barry was commanding officer of the 3rd (West) Cork Brigade, which was a particularly effective flying column. They were responsible for many successful attacks on military personnel. On 28th of Nov. 1920 they wiped out an Auxiliary regiment in Kilmicheal, Co. Cork killing nearly a whole platoon. In reprisals the Black and Tans burned the City of Cork on 11th of Dec. There were many other tactics used by the I. R. A. during the war, examples include targeting prominent members of the British Establishment and Intelligence for assignation, it is beyond the remit of this short essay to explore these in their entirety. The ultimate goal of these operations and tactics were to disrupt and demoralize the administration of British Rule. After Bloody Sunday the British Intelligence Network was effectively non-existent which the I. R. A. took full advantage of, by actively engaging Crown Forces in the capital while sending out their own armed patrols in select parts of the city. As we can see at the start of the war the Volunteers were a highly disorganized and poorly equipped force. Through the use of guerrilla hit and run tactics, they made the most of their limitations to disrupt and demoralize the crown forces. After G. H. Q. exerted a central command and military structure the volunteers became a more ruthless and successful in active operations. Ultimately the British Establishment appeared to have overestimated the numbers of active members and their access to weapons. If their intelligence apparatus had not been infiltrated and disrupted by the I. R. A. the Crowns military campaign may have been more effective, and they may have continued the war which would have pushed the I. R. A, to the limits of their abilities and resources. G. H. Q. played a pivotal role in forming public opinion through their domestic publication t-Oglach and releasing accounts of civilian casualties and atrocities to foreign correspondents, effectively winning the propaganda war. It is doubtful whether the isolated regional active units would have been as effective without the co-ordination and leadership of G. H. Q. The organization of operations and centralization of command by G. H. Q. , may have been the deciding factor in the War, although many units remained in a state of disarray and were badly equipped for the duration of the war. As a measure of the success and effectiveness of operations conducted, I. R. A. guerrilla tactics became a blue print for many revolutionary forces around the World.

Leadership Qualities Essay

Charisma and personality are two important traits of successful leaders. Many brilliant men and women have risen to positions of power based on technical skill and knowledge base; yet, these same people typically do not fully succeed in leadership positions unless charisma and strong personality traits shine. Without charisma and likable personalities, leaders cannot survive, inspire for long durations, and become superior leaders. The job of a successful leader is to â€Å". . . ommunicate where the business is going, why, and what the benefits will be if we accomplish what we set up to achieve (Bossidy 2007). † The best leaders communicate through charisma and strong, likable personalities. Without the ability to communicate effectively and inspire, leaders are left with good visions; no followers to get the job done; and no successes on which to build successful business. While successful leadership is certainly possible without charisma, â€Å". . . sing reasoning instead takes a lot more of what global companies don’t have anymore: time (Welch 2006). † Leadership without charisma is like traveling in a â€Å"slower, more challenging lane (Welch 2006). † In today’s business world, leaders are not afforded the luxury of time to lead companies to successes. Competition is so fierce in many industries that companies cannot afford to not have charismatic leaders that can affect immediate change. A leader must realize that having skills to execute a task is not the only requirement for successful leadership. A leader’s calling starts with evoking values; using these values to forge a vision; then finally inspiring collaborative action throughout the organization (Shenkman 2005). Charisma allows leaders to follow this path in a timely fashion and to superior successes. In all, without charisma and personality, leadership is possible, but very difficult over time. In today’s business environment, charisma is an essential quality for superior leadership in order keep up with market demands and maintain business successes.

Aircraft accident Term Paper Example | Topics and Well Written Essays - 1250 words

Aircraft accident - Term Paper Example The victim had serious burns on the face, stomach and hands. The other body parts had minor burns and stretch marks.   His shoes were scattered on the left hand side of his body and this tells that he dropped dead from the aircraft.   There were no signs of the victims trying to escape. The first victim was later identified as Mark Henderson. Body 2 was found towards to the tail of the aircraft just a few inches from the cockpit. The victim appeared to be a female adult aged 30-40 years. She was wearing a blue checked trouser and a sky blue top with long sleeves. The victim had severe burns on the face, back and hands. The other body parts had numerous bruises. There was a lot of blood oozing from the head and left arm. The victim was later identified as Jean Rhodes. No further evidence in form of body parts, clothes that was found to indicate the existence of the third person. The Forensic team was satisfied that the victims of the aircraft accident were two, a male and a female aged 30-40 years and having been on private jet, the victims might be probably be a couple on a vacation trip. According to the NTSB 830 reporting and preservation of aircraft wreckage, the jet crash site is fatal due to the death of the passengers on board. In addition, the death occurred during a flight. The lead investigator of NTSN arrived at the crime scene at 1440; two minutes earlier after our arrival, hence had no information on the initial happenings to the accident. According to the eyewitness- Peter and the police who had arrived.

Inamo restaurant in London Essay Example | Topics and Well Written Essays - 2500 words

Inamo restaurant in London - Essay Example It is evidently clear from the discussion that modern world pace has now started to dictate every walk of life that even includes the time we are not working. Work has taken primarily the majority of our time in the week. Therefore the cooling time of the human machinery has been taken up by business individuals calling it the restaurant and catering industry. Many high rise and catchy building surface everyday offering food and entertainment for the consumers which are deprived of a cool off time at home due to their busy schedules. Therefore, generating an air of competition among rivals and between rival food joints. Each and every food providing facility incorporates methods to stand aloof of the rest of the bunch which is a major factor contributing towards the success and profit of the business. Technology as it stands in the present time is the lone factor which can propel any business to the stars or to the ground, from the lack of it. Similarly new fashion modern eat-out pla ces are integrating technology with their restaurants to enable an environment for the consumer that is self pulling in its own manner. The hospitality industry inspired by the James Bond’s technology stunts have entered into the technology race, just like the Russian American space race in the early 60’s. The only difference, there are many moons that can be conquered. The inamo restaurant website gives a very interactive look while selecting of the dishes and table reservation. According to a recent survey, a larger percentage of new entrepreneurs employ internet to enhance their business appeal (McKendric,1999). These internet applications, like the e-ordering system has great interest for researchers and developers as the information sharing is the core part of the business operation. Given the competition from old-school businesses and their firm hold on the market, an e-business can only survive if it provides the following facility to the customer: reduced price s, broader selection bracket, better options and better services (Vassos, 1996). All these mentioned qualities are available in the form of e-ordering system of the â€Å"inamo† restaurant. The wide variety can also be seen in a pictorial view, making it far easier for the customers to choose their food from their comfort of their homes before reaching the place itself. Some services like the actual delivery of food cannot be controlled online; therefore physical presence of the customer is needed in this case in the restaurant. The restaurant implies an interactive menu table for the pleasure of the customer to avoid the fuss of waiter interaction once he

Analetical paper Essay Example | Topics and Well Written Essays - 2500 words

Analetical paper - Essay Example Additionally, this analytical essay aims at weighing both the strengths and faultiness of such policies in terms of ensuring that immigrants are under a proper health care from the government. In this aspect, the paper intends to analyze the various techniques the government is using to serve such persons. For example, the use of appropriate language in addressing the immigrants i.e. by using translators, equality of service in all health care facilities to enhance both race relations and patriotism. Furthermore, these health care services should aim at upholding the respective culture of immigrants. The government should also seek the opinion of immigrants about the health care services they offer and respond timely to their feedbacks (Simich, 2009). In as much as the government is investing significantly in the health care system thus positively affecting the lives of its citizens, their efforts often end up unnoticed in certain groups within the country’s population, especially among the marginalized. Marginalized groups consist of individuals who are underprivileged in the society such as African-Americans and immigrants. Marginalization, therefore, is the process of exclusion, prevention, or even ignoring certain persons from attaining equal education, finding a job, enjoying social services such as housing and health care privileges, and integrating as equal members of the society. This discrimination is always done on an economic or political perspective to render such persons powerless before the state (Barusch, 2008). On this aspect, marginalized groups are people affected by the marginalization situation, in terms services and unequal representation in the society. Thus, in our case, I have decided to critically, analyze immigrants, in America and the health care services they receive from the government. Several reasons lie behind the situation faced by immigrants. For instance,

Summary and Personal Opinion on Peter Lynch and John Rothchild Learn Essay

Summary and Personal Opinion on Peter Lynch and John Rothchild Learn to Earn - Essay Example economics, mathematics and literature, but are not taught the roles that innovations and companies have played. "Every school child learns (only about) how the pilgrims risked their lives to find religious freedomin a tiny ship The Mayflower" (page 25) Following the 'Preface' and the 'Introduction' are the main chapters. Chapter One traces the history of capitalism. "For much of human history capitalism was an alien concept, for the bulk of the world's population never got their hands on money" (pg 21). We find how stocks got started in Europe centuries ago. We also learn how, more than a hundred years ago, Europeans invested in the then emerging market: The United States. "While optimists paid higher and higher prices for the shares of the Dutch East India Companypessimists bet against the stock through a clever maneuver called shorting". The optimists proved right and made unimaginable profits. Alexander Hamilton, father of the financial system, realized that the country couldn't get along without money, and to have money, it needed banks. Adam Smith understood the basics of how a free market works. Whenever there's a demand for a new product, competitiveness enters the scene. This competition is very good for all consumers, bec ause it forces the product makers to improve their product and cut prices. Without competition, complacency would set in. History of capitalism also speaks about the American economy which alternately moves from ecstasy to panic and back again. "In the euphoric periods, when prices were rising and jobs were plentiful, speculators would spend their last paycheck, hock their jewelry, go into debt, do anything to buy stocks, or bonds, or land, and get in on the action. Then, in the panics, collapses, and depressions, the speculators got their come uppance and people sobered up". We have seen many such stock market crashes in the great depression of 1853 and again in 1857, 1929, 1973, 1981 and 1987. One interesting description here is about what Lynch terms the robber barons. The robber barons were not robbers or lawbreakers in the traditional sense. They were high-end speculators, who struggled, connived, and strong-armed their way to the top of American industry. When you are an owner of a company, you only make money if the company succeeds. This is the risk of buying stocks: The Company you own may turn out to be worthless. It is for tacking this risk that people are rewarded so handsomely if they pick the right companies to invest in. This is also the most humorous chapter in the bookAfter an elaborate first chapter, Chapter Two covers the basics of investing. The discussion here is mostly intended for people who can invest money for a long time. The basic points here are that you should start invest early, and that stocks are the best performers among various investment options. Lynch proves how investors and corporations are true heroes of our great American Republic. Chapter Three outlines the lives of a company. It helps the investor to begin to think like the owner of a company. Chapter Four tells the stories of many companies which he calls the invisible hands. The Invisible Hand keeps the supply and demand of everything from bubblegum to bowling

How globalization implicate the international business Essay

How globalization implicate the international business - Essay Example In the context of this paper, the definition of globalization that would be more relevant is the following: globalization is ‘a cluster of technological, economic and political processes that reduce the barriers to economic exchange across borders’ (Drezner 2008, p.10). A key sector of international business that has been affected by globalization is marketing. In fact, in regard to marketing globalization has a particular characteristic: it focuses on ‘the creation of marketing strategies as though the entire world were a single entity’ (Pride and Ferrell 2004, p.135). A company that highly reflects the promotion of globalized marketing is Nike: the specific company promotes its products worldwide by employing the same marketing strategies (Pride and Ferrell 2004). For Nike, the use of such marketing strategy is feasible, and effective, since the firm has a strong brand name internationally; in such business culture, the above marketing approach can significantly contribute in the further increase of the firm’s popularity, as a global brand (Pride and Ferrell 2004). The case of Nike implies that globalization in marketing could benefits business performance, but under certain terms, as explained above. In practice, globalization has been found to result both to benefits and disadvantages for international businesses. An important benefit of these businesses, as resulted from globalization, is the ‘creation of global markets’ (Debrah and Smith 2003, p.8). In these markets, international businesses are able to secure the high quality of their products but at lower prices, as compared to the markets in the pre-globalization period (Debrah and Smith 2003). The limitation of business costs, a benefit usually achieved by establishing business units in developing countries, is an important benefit for international businesses but also a drawback for employees: in firms operating globally the rights of employees are often disregarded and wages can be

Elasticity And The Law Of Supply And Demand Essay

Elasticity And The Law Of Supply And Demand - Essay Example The USDA established prices control whenever prices rise to unreasonable levels due to a smaller supply of goods. The rules of supply and demand apply to both eggs and beef products. The United States is one of the biggest exporters of meat in the world. The elasticity of beef is of affected by the income of the person because beef can be eliminated during dinner for other food products or a pizza night with the family. The vegetarian population would be an anomaly in a statistical study of for testing how much meet a person consumes on a daily basis due to their personal belief that beef consumption is not good for the body. Most Americans love to go out and eat a good steakhouse. If the favorite restaurant of a person gives them a 10% coupon for their next purchase the chances of that person coming back are higher than normal. If the price of Coca-Cola double it would create panic in the consumer markets. Customer would begin to boycott Coca-Cola because their soft drink has become a necessity to provide fluids to entire global population of 6.96 billion people. The sales of the company would go down a lot and the company would not be able to generate breakeven sales due to its high overhead and fixed which are common among industry leaders in any market. A 30% decrease would affect the sales of Coca-Cola but not at the same level because the relationship is not linear. The Coca-Coca sales might go down a few percentage points, but by lowering prices the company can minimize the damage. The primary reason Coca-Cola sales are not going to diminish by a factor equal to the loss in income is because sodas are a basic food necessity product. The brand value of Coca-Cola is very strong and is going to continue to become a social icon as the company is spending over $2 billion yearly to advertise its products an d improve its corporate image and brand value. DQ3 Five determinants of demand are: income, consumer preferences, number of buyers, substitutes & complement products, and future expectations. The income variable is very important. Companies should expand to countries that have a high gross domestic product per capita such as develop economies whose population is above $9000 per capita. The customer preferences are another factor. For instance sell meat in India is a hard proposition to accept for the local population since the cow is considered a sacred animal. A large number of buyers is good in a concentrated areas because the company can be more effective at implementing mass media company’s at a lower cost due to the its great locations. Substitute products are product that can interchange the consumption of another good. For example soft drinks can be substituted by water which is worth a fraction per 10 ounces that a Coca Cola can. 4. I agree with your definition of ela sticity of demand. When I go shopping for clothing I am persuaded to purchase clothes that are on special at retail stores. The same behavior affects most of my buying decisions. You mentioned that certain products or services have a demand that is more sensitive which is true. The income of the population also affects a lot whether the customers suffer from consumerism. The majority of U.S. citizens suffer from this syndrome due to high gross domest